BRAND

Find who matters.
Activate them.
Prove it.

The primary tagline lives on the homepage and email signature. Three audience-specific lines swap in for targeted contexts — ad creative, segment landing pages, decks.

01 — TAGLINES

One primary. Three by audience.

PRIMARY
Find who matters. Activate them. Prove it.
Homepage, email signature, sales deck cover. The default.
FOR WEB3
Proof, not points.
Anti-quest-platform stance. Ad creative aimed at Galxe and Zealy users.
FOR AGENCIES
Community ROI you can send to a client.
Agency landing pages, agency deck cover. The report-is-the-product angle.
02 — VOICE

How we sound.

CommunityOS writing is short, declarative, and honest. We do not use SaaS clichés. We do not use the word “AI” — the engine is deterministic, and the word would mislead. We do not use emoji or hashtags on X. We do not promise unproven outcomes.

Hard rules

  • Never claim the platform does something it doesn’t do today.
  • Never use the word “AI” to describe the engine.
  • Never write past three lines of marketing fluff without a specific claim, a specific number, or a specific example.
  • Never use emoji or hashtags on X.
  • If a sentence would fit in any competitor’s marketing copy — rewrite it.
03 — VOCABULARY

Words we own.

These words are not generic. We use them with specific definitions and capitalize them consistently. When customers use them back to us, the category has landed.

CORE
The Loop
People → Intelligence → Activation → Proof → Reward → ROI Report. The product metaphor.
CORE
Archetypes
Champion, Amplifier, Builder, Early Adopter. Capitalize as proper nouns.
CORE
Bot-Kill
Pre-scan filter that removes farmers and bots before scoring.
CORE
Act Now
The operator’s primary action queue.
CORE
Proof Review
The verification surface where submitted action becomes approved value.
CORE
ROI Report
The client-ready monthly deliverable. Always capitalized.
BRAND ASSETS
BRAND ASSETS

Need the logo or press kit?

Brand assets, including SVG logos and approved photography, are available on request for partners and press.

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